How La Colombe Opened New, Profitable Sales Channels with Giftable Subscriptions and Gift Cards
14% increase in subscriptions and Gift Card sales
Gift subscriptions, e-gift cards
La Colombe is a boutique coffee roaster and brewer with 29 cafes across the United States. Their online shop provides unique beans and blends to the discerning coffee drinker around the world. La Colombe offers both one-time purchases and monthly subscriptions.
Increase Revenue Stream, Unlock New Sales Channels and Minimize Exchanges
La Colombe’s marketing team always knew their products would make excellent gifts, but had no way of managing the gifting process from the back end. They needed a flawless gifting service that would be compatible with their subscription product.
La Colombe also wanted to increase gift card sales, but were dissatisfied with their in-house gift cards for several reasons: the in-house gift cards were not sent directly to the gift recipient, couldn’t be scheduled for specific dates, and couldn’t be included in seasonal discounts or sales. These limitations restricted their purchase and usage, and certainly their ability to be marketed as special day rewards.
Enhance Gift Cards and Gift Subscriptions, Open a New Target Market and Reduce Costly Exchanges
The gifting experience Rise enabled made our customers so happy and so loyal! They love sending egifts, and now that it’s all personalized and the options are embedded, it’s such an enhanced experience.
Kristin Gelches Sr Manager,
Ecommerce & Digital Marketing at La Colombe