Raw Threads provides female runners with comfortable, inspiring workout clothes. Their signature fabric features a unique blend of bamboo and cotton, which is both organic and sustainable.
In less than a decade, Raw Threads expanded from six products to over 1000, many of which feature officially licensed characters from Disney, Garfield, Home Alone, Grumpy Cat and more.
Increase Loyalty and AOV Without Cheapening The Brand.
Raw Threads sought an intuitive rewards strategy which would perform double-duty; they aspired to show customers how much they were appreciated, while simultaneously encouraging them to purchase more.
The Raw Threads executive team shied away from offering a discount-based loyalty program out of concern that it would downgrade the customer’s image of the discounted items, or worse, cheapen the impression of their brand entirely. Rise’s automated Store Credit Rewards program solved their dilemma.
Automated Store Credit Rewards
WHEN IT’S STORE CREDIT, THOUGH, IT’S SEEN AS CASH! The customers love it, and the program allows us to reconnect with each one, and remind them we’re here without being rude, pushy, sales-ey.
Raw Threads Founder and CEO