How Automated Store Credit Rewards Increased Wodbottom’s Repeat Customer Rate by 33%

Benefits

513%

ROI

21%

Increase in AOV

33%

Increase inRepeat Customers

307%

Reward's Upsell

Wodbottom was founded by a husband-wife team of CrossFit enthusiasts. They’ve made a name for themselves as a women’s go-to brand for silicone wedding rings, knee sleeves and bottoms. Their bottoms are bright, funky workout shorts for women who want to drop the boredom of standard leggings, and judging by Wodbottom’s soaring success, there are many women out there who appreciate them.

Challenge:
Increase the Rate of
Repeat Customers

Wodbottom’s returning customer rate stood at a respectable 40%, but, like in every other aspect of their lives, Wodbottom’s founders instinctively push themselves to perform better. They were sure they could increase those repeat customer numbers; they just didn’t know how.

 

Then, they discovered Rise.

Solution:
Automated Store
Credit Rewards

When searching for a way to increase customer loyalty, Wodbottom found that the reward their customers appreciated most was store credit, rather than a coupon code, to be used on future purchases. Rise enabled Wodbottom to create this automated Store Credit Program easily, seamlessly and, best of all, automatically.

 

Rise sent credit to customers’ store account based on rules Wodbottom set up. For example, when a customer spends $100 with Wodbottom, she immediately receives a $10 store credit For future purchases. It works just like cash, and is appreciated as such by the customer.

Our goal was simple: we just wanted our customers to come back. Well, now they are – at amazing rates. It’s exciting to see.
Rise’s automated Store Credit workflows generate the highest ROI out of any marketing tool we’ve ever used. It’s one of the best tools we’ve found.

Emily Ruyle,
Wodbottom Founder and CEO

Results:

A 33% Increase in Return Customers… and More!

Wodbottom’s customers were thrilled with their Store Credit, making them

33%

more likely to visit Wodbottom for a return purchase.
Increasing Wodbottom’s repeat customer rate to an amazing

53%

Customers who received Store Credit to their account, spent well beyond their initial Store Credit, generating an upsell of more than

300%

for each reward.

The new Store Credit program also increased the average order value by

21%

Not only are more customers coming back, they’re buying even more than before.

After calculating the increase in repeat customer, average cart size and upsells, Wodbottom saw an amazing

513% ROI