Both the marketing ROI and experiential impact of awarding your customer a coupon or discount pales compared to the power of giving a complimentary Gift Card. With a higher ROI than any other promotional method, Gift Card marketing is the way to go for the savvy merchant.
In order to maximize your gifting revenue, you need the automated ability to deliver strategic, low-value Gift Card campaigns as irresistible temptations not only to your existing customer base but also to those in similar demographic and buying behavior categories. To create smart, intuitive campaigns with high conversion rates, you’ll want to distribute these Gift Cards based on specific triggers.
Rise.ai’s Gift Card Campaign Engine automatically pairs tested time-based triggers (holidays, birthdays, anniversaries or other events) or behavioral triggers (first-time purchase, customers who purchased over a specified amount, customers who haven’t been to the store in two months, etc.), with Gift Card balances proven to drive conversions for your particular audience. We put our data-crunching engine to work for you, automatically identifying the triggers and Gift Card balances that will drive the sale numbers you want. Incentivizing consumer behavior that aligns with your strategic goals is within your reach.
Customers - from old, dormant customers to brand new ones - will respond in droves as they were just handed free money! The bonus: customers spend an average of nearly $25 over the value of the Gift Card.